A lot can happen in 24 hours.
In the time since yesterday’s post, Taking Aim at Target(.com), the Target.com web site has been changed to address at least the image based submit buttons on the Target Pharmacy sign in page. It no longer requires a mouse click to submit the forms.
They literally fixed this overnight. If it took so little time to fix, why now and not ten months ago when the US National Federation of the Blind originally complained to Target?
We have all heard it: “until there’s the threat of legal action, companies just won’t take notice.” It shouldn’t take a law suit and significant press and buzz across the web to motivate people into action. If we rely on law suits from special interest groups and then fix those problems, we don’t do anything for any of the other groups that require accessibility.
So, a small victory, and kudos to Target for making this change. Too bad the
alt attributes for the submit buttons on the sign in page are still missing.
Clearly this is a long way from over and we’re all watching with interest.